Industry

MISSION STATEMENT

Cody Yellowstone’s mission is to promote and facilitate increased travel to and within Park County. We strive to fuel market demand and drive a healthy tourism economy.

Position Statement

The Park County Travel Council, otherwise known as Cody Yellowstone, is committed to inspiring overnight leisure travel from key markets regionally, nationally and internationally. Cody Yellowstone will continue to optimize countywide economic impact by delivering innovative, effective marketing and partnership programs. This includes leveraging the momentum of the local and statewide industry support and participation, as well as focusing on gap areas, shoulder seasons, and winter. To support these efforts, Cody Yellowstone will deploy a fully integrated marketing campaign and will continue to measure consumer conversion paths across the trip planning lifecycle. Understanding the consumer and the trip planning lifecycle allows us to provide more responsive and personalized content to not only inspire visitors to travel to and within Park County, but also to help shift consumer behavior—dispersing visitors to lesser-known attractions and encouraging shoulder season travel. As travelers come to our county, our goal is to have them view our areas outside of the park as worthwhile destinations being rich in history, authentic western experiences, world-class outdoor recreation, unique attractions, fresh food experiences, vibrant art scene, scenic drives, abundance of wildlife and the Great American Adventure.

Tagline

“Cody Yellowstone WILD”

Cody Yellowstone’s
 brand guidelines