Area Business Leaders Sharpen Skills at Park County Travel Council Social Media Workshop
CODY, Wyo., November 22, 2022 – Social media followers can expect next-level professionalism in coming TikTok, Instagram, Facebook and other social media posts from Park County, Wyo., businesses following an immensely popular social media workshop staged by the Park County Travel Council (PCTC) last week.
More than 130 people representing 115 businesses participated in the three-hour workshops. The Nov. 16 sessions covered a lot of ground. Topics included how to create and execute the seven main social media platforms, how to use PCTC resources to drive travelers to local business sites and an overview of new technologies PCTC has invested in and embraced to benefit the Park County tourism industry.
The idea of running social media workshops came from PCTC executive director Ryan Hauck. The sessions were presented by a team from the organization’s digital agency, VERB Interactive, which has worked with PCTC for more than 18 years. Based in Nova Scotia, Canada, presenters included Andy Maclellan, founder and CEO; Adam Barrett, creative content and social media lead; and Stephanie McGrath, chief strategy officer.
“Attendees learned just how powerful social media engagement can be, and how the destination of Cody Yellowstone – along with all local businesses – can benefit from community-wide targeted and strategic practices,” said Hauck. “If we as a tourism destination can amplify messaging at the local level, we will strengthen Cody Yellowstone’s position as vacationers start to make their 2023 plans.”
In addition to technical topics such as descriptions of the algorithms for each social media platform, the workshop covered Cody Yellowstone’s four main pillars for content – history, outdoor recreation, wildlife and attractions – and how to leverage platforms to showcase these topics and engage followers.
Local marketing professionals were particularly pleased with the potential for increased exposure.
“The workshop demonstrated the importance and the benefits of digital marketing in an easy-to-understand, useful forum,” said Ken Straniere, public relations and marketing manager for the Buffalo Bill Center of the West. “We know promoting Park County businesses through social media collectively lifts the destination and showcases the richness and diversity of our area to the tourism industry.”
“Hats off to the Park County Travel Council,” said Mike Booth, executive director of Yellowstone Songwriter Festivals. “Learning best practices from industry experts will positively impact our marketing efforts moving forward.”
Businesses that missed the workshops can contact Ryan Hauck at Cody Yellowstone for the presentation and copies of the handouts at [email protected]
Home of the Great American Adventure, Cody Yellowstone is comprised of the northwestern Wyoming towns of Cody, Powell and Meeteetse as well as areas inside of Yellowstone National Park and the valley east of the entrance. The region is known for rodeos, authentic guest and dude ranches, world-class museums and recreational adventures that reflect the adventurous spirit of the visionaries and explorers who brought the remote region to the world’s attention.